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CREATED 11/17/2010

WARNING: This site deals only with the corporate corruption of science, and makes no inference about the motives or activities of individuals involved.
    There are many reasons why individuals become embroiled in corporate corruption activities - from political zealotry to over-enthusiastic activism; from gullibility to greed.
    Please read the OVERVIEW carefully, and make up your own mind.






Claude Javeau     [ Prof]    

— A Belgium professor who sold out to the tobacco industry. He worked for them directly, and through the ARISE fake front-operation. —  

ARISE was a fake organisation set up and run by David Warburton at Reading University, supposedly for the study of pleasure.

Its purpose was to brand anti-smoking activities as a form of prohibition which would lead to criminal behaviour, and increased stress on smokers and their employers

Some key documents

1995 Apr 20: IARC Action Plan for Belgium [They are getting ready to fight the WHO release of a major anti-smoking health report.] One chart lists

  • [Activity] ARISE Conference — [Tobacco Issues] choice/pleasure [Consultant] Prof Javeau of ULB (Uni Libre de Bruxelle)

  • Also a Uni Libre de Bruxelle "sound science/GEP" conference in 4th Quarter 1995.
          Javeau's job was to help "Create a network of scientists (3/4) who can serve as distributors of documents to colleague scientists and to media."

  • Also a KLB [unknown institution] "sound science/GEP" conference in 4th Quarter 1995

  • Luxemburg Conference on GEP — for Oct 1995

  • Holland program — exposure arguments — with press release by TASSC.

[GEP was Good Epidemiological Practices, a restrictive standard for health regulation that Philip Morris had devised and tried to promote to the European Parliament (without showing its hand).

TASSC was Philip Morris's astroturf, The Advancement of Sound Science Coalition, which they used as a front organisation of 'concerned scientists'.]

[Page 5] Two more ULB Conferences scheduled in the first quarter of 1996 under the heading 'Media' together with a press-junket to Neuchatel in Switzerland.

[Page 6] Another ULB Conference under the heading 'Politicans' which is to be about "Policy based on sound science and critical media."

1995 April: ARISE Workshop introduced by Dr Van der Heijden, Director of the WHO in Bilhoven,

[ARISE was a fake tobacco organisation run by Warburton at the University of Reading . WHO's Van der Heijden appears to have been very easily sucked in by these lobbyists.]
  • David Warburton — survey of 16 developed countries The survey was carried out in New Zealand, Australia, Hong Kong, Greece, Italy, Spain, France, Switzerland, Germany, Belgium, Luxembourg, Netherlands, Denmark, United Kingdom, United States and Canada. It was designed to discover the problems in the office workplace. The main finding was the common pattern that work was the major stressor (50%), worldwide.Nearly 8 out of 10 people who were stressed in the workplace found work was the major stressor in their lives.
  • David Warburton and Judy Sulter from Competitive Edge, Peachtree City, Georgia — they have identified some contributing factors. to stress. Job disastisfaction is a predictor of ill health and absenteeism.
    "From research in the University of Reading's own laboratory, scientific evidence showed that a cup of coffee, a glass of wine, a cigarette, a few pieces of chocolate — these sort of little pleasures — calm people and make them feel better. Thus, these little pleasures can be an antidote to the stressors of life and help maintain an overall harmonious lifestyle."
  • Prof Marianne Frankenhaeuser, Uni of Stockholm. — Problems with hormones and stress.
  • Prof Hera Tsimara-Papastamatiou, Uni of Athens, — stressors and the progress of disease
  • Prof, Klaus Jung, Uni of Mainz — the role of physical activity
  • Dr Jan Snel, Uni of Amsterdam — caffeine
  • Prof Andy Smith, Uni of Bristol — food and caffeine's effect on memory
  • Prof Ian Hindmarch, Uni of Surrey — nicotine, caffeine and chocolate improve congnitive and psychomotor performance.
  • Dr Geoff Lowe, Uni of Hull — alcohol and creativity in artists
  • Prof Chris Gratton and Simon Holliday, Sheffield Hallam Uni — pleasure choices
  • Prof Christie Davies, Uni of Reading, sociologist — prohibitions lead to criminal behavior.
  • Prof Keith Botsford, Prof of Journalism and History, Boston Uni — "The New Puritanism".
  • Dr Digby Anderson, Director of the Social Affairs Unit in London — political sociologist [and lifelong tobacco tout]
  • Dr Faith Fitzgerald, Uni of California, Medical School of Davis
        — right to choose to die from either Altzheimers or CHD from smoking.
  • Prof James McCormick, Trinity College Dublin — questioned the value of preventative medicine. [undemocratic]
  • Dr John Luik, Niagra Institute — Does health have a moral basis?
  • Prof Claude Javeau, Uni Libre de Bruxelle — State intrusions into decision-making about pleasure pose significant dangers to democracy.
Conclusion: ARISE's recommendation is that people should live a life of moderate hedonism, so that they can live to the full the only life they are ever likely to have.



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